❔Why Now and Why MiniTon
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Telegram©️MiniTon 2023
| Web2.0 | Web3.0 | |
|---|---|---|
The way we acquire information is undergoing a fundamental shift from variable to fixed costs, and this is a pivotal moment for information systems. Large Language Modes and Apple Vision Pro are accelerating this transition from Web2.0 to Web3.0. As information becomes more efficient, we are seeing significant changes in the demands and trends of human-to-human and human-to-data relationships. Blockchain technology can effectively meet the reform requirements of organizational relationships in the next information age: Web3.0.
Despite the potential benefits of blockchain technology, there are still various challenges that hinder its widespread use. These include difficulties with deposit funds, gas fees, and the need to remember complex mnemonic phrases. Additionally, there is a lack of user-friendly products in the Crypto industry that can replace the ease of use and accessibility of Web 2.0 applications. Simply relying on investment value is not enough to retain users or accurately convey the value of Crypto.
Blockchain games like Axie and StepN have been effective in transitioning numerous Web 2.0 users into Crypto users. However, it is not feasible to rely solely on the investment value of products without a viable business model to convert Web 2.0 users into Web 3.0 users in the long term.
We have observed that this issue is currently the most significant challenge in the gaming industry, encompassing both Web2 games and blockchain games.
In-chat mini-games represent a new growth opportunity within the gaming industry. They offer developers a fresh market growth approach while simultaneously reducing development costs.
Even for natively produced small games, the development cycle and cost can be reduced to at least 50% of that of mobile game apps. Under the same delivery effect, the R&D payback cycle of mini-games is shorter.
During April 2023 to August 2023, MiniTon team attempted to persuade 6 game studios to release TON-based blockchain games, but were not successful. The core reason was insufficient Marketing & Monetization support.
We have strong confidence in the future of the TON and Telegram.
Our goal is to make TON one of the top choices for game developers.
To seamlessly achieve our goals, we have devised two key strategies.
The decisions outlined above have been validated:
Casual competitive games lead the way in the best-selling of WeChat Mini Games.
SkillZ, a publicly traded U.S. company, has verified that the Earn-from-Tournaments business model is four times more efficient in monetization compared to traditional models.
We believe that game developers, through MiniTon, can:
Enter TON and Telegram ecosystems at a low cost.
Quickly tap into the potential of the TON and Telegram ecosystems.
As a result, game developers in the future will continue to provide a lot of games for the TON ecosystem.
| For example: an RPG mobile game | Native version | H5 version |
|---|---|---|
| Core Infra. For Developer | Telegram Game Bot | WeChat Mini-game |
|---|---|---|
Action Client
Smart Mobile Device
AR/VR, Robotics
Action Model
Big Data
AI
Relationship
UGC
Blockchain
IAA Game
Ads interrupt gameplay
IAP Game
Pay-to-win locks users out of fun
Cost
Acquisition cost(CPI) increased by 3000%+ in the last 9 years
Monetization
Play-to-earn is not sustainable for blockchain games.
IAA and IAP have caused disruptions to the user experience.
Development cycle / Month
6 - 10
3 - 4
Development cost / Million USD
0.7 - 1.5
0.15 - 0.3
Product lifecycle / Year
1.5 - 2
1.5 - 2
MAU of Platform / Million
800
1300
Growth Service
The Telegram Ads Platform cannot provide precise marketing.
Telegram and TON both lack a market growth platform for games. It is hard to find game users.
Precise Marketing Platform: WeChat Ads
Gaming Platform: "Discover" - "Game"
Monetization
IAA: NULL
IAP: WeChat Pay
IAA: WeChat Ads
Focus on casual competitive games suitable for experiencing and spreading within super mobile applications.
Implement a proven robust Earn-from-Tournaments monetization model for gaming developers.
In 2021, the GMV of tournament platform SkillZ (NYSE: SKLZ) was 2.4 billion US dollars.
In 2022, the market size of the main competitive games — Board & Card was 27 billion US dollars.
In 2021, monthly advertising spending on WeChat Mini Games exceeded 150 million US dollars.
As of May 2023, there are more than 300,000 WeChat Mini Game developers.