❔Why Now and Why MiniTon
Seizing the Greatest Opportunity at the Turning Point of the Era
Web3.0 Demands Crypto.
Action Client
Smart Mobile Device
AR/VR, Robotics
Action Model
Big Data
AI
Relationship
UGC
Blockchain
The way we acquire information is undergoing a fundamental shift from variable to fixed costs, and this is a pivotal moment for information systems. Large Language Modes and Apple Vision Pro are accelerating this transition from Web2.0 to Web3.0. As information becomes more efficient, we are seeing significant changes in the demands and trends of human-to-human and human-to-data relationships. Blockchain technology can effectively meet the reform requirements of organizational relationships in the next information age: Web3.0.
Crypto's Most Significant Narrative: Transition Web2.0 Users into the Web3.0 World
Despite the potential benefits of blockchain technology, there are still various challenges that hinder its widespread use. These include difficulties with deposit funds, gas fees, and the need to remember complex mnemonic phrases. Additionally, there is a lack of user-friendly products in the Crypto industry that can replace the ease of use and accessibility of Web 2.0 applications. Simply relying on investment value is not enough to retain users or accurately convey the value of Crypto.
Crypto Game has Proven to be An Effective Way to Boost Crypto Adoption
Blockchain games like Axie and StepN have been effective in transitioning numerous Web 2.0 users into Crypto users. However, it is not feasible to rely solely on the investment value of products without a viable business model to convert Web 2.0 users into Web 3.0 users in the long term.
Problem: Old Business Models for Games Don’t Work
We have observed that this issue is currently the most significant challenge in the gaming industry, encompassing both Web2 games and blockchain games.
For Gamers
For Developers
Opportunity: Telegram Mini-Game & TON
Developers eager to join TON & Telegram
In-chat mini-games represent a new growth opportunity within the gaming industry. They offer developers a fresh market growth approach while simultaneously reducing development costs.
Even for natively produced small games, the development cycle and cost can be reduced to at least 50% of that of mobile game apps. Under the same delivery effect, the R&D payback cycle of mini-games is shorter.
Development cycle / Month
6 - 10
3 - 4
Development cost / Million USD
0.7 - 1.5
0.15 - 0.3
Product lifecycle / Year
1.5 - 2
1.5 - 2
In the Telegram & TON platform, the Marketing & Monetization support is insufficient
During April 2023 to August 2023, MiniTon team attempted to persuade 6 game studios to release TON-based blockchain games, but were not successful. The core reason was insufficient Marketing & Monetization support.
MAU of Platform / Million
800
1300
Growth Service
Telegram and TON both lack a market growth platform for games. It is hard to find game users.
Precise Marketing Platform: WeChat Ads
Gaming Platform: "Discover" - "Game"
Monetization
IAP:
IAA: NULL
IAP: WeChat Pay
IAA: WeChat Ads
We Chose to Build A TON-based Market Growth Platform for Game Developers
We have strong confidence in the future of the TON and Telegram.
Our goal is to make TON one of the top choices for game developers.
To seamlessly achieve our goals, we have devised two key strategies.
The decisions outlined above have been validated:
Casual competitive games lead the way in the best-selling of WeChat Mini Games.
SkillZ, a publicly traded U.S. company, has verified that the Earn-from-Tournaments business model is four times more efficient in monetization compared to traditional models.
We believe that game developers, through MiniTon, can:
Enter TON and Telegram ecosystems at a low cost.
Quickly tap into the potential of the TON and Telegram ecosystems.
As a result, game developers in the future will continue to provide a lot of games for the TON ecosystem.
Market Size: Tens of Billions US Dollars
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