❔Why Now and Why MiniTon

Seizing the Greatest Opportunity at the Turning Point of the Era

Web3.0 Demands Crypto.

	Web2.0	Web3.0
Action Client	Smart Mobile Device	AR/VR, Robotics
Action Model	Big Data	AI
Relationship	UGC	Blockchain

The way we acquire information is undergoing a fundamental shift from variable to fixed costs, and this is a pivotal moment for information systems. Large Language Modes and Apple Vision Pro are accelerating this transition from Web2.0 to Web3.0. As information becomes more efficient, we are seeing significant changes in the demands and trends of human-to-human and human-to-data relationships. Blockchain technology can effectively meet the reform requirements of organizational relationships in the next information age: Web3.0.

Crypto's Most Significant Narrative: Transition Web2.0 Users into the Web3.0 World

Despite the potential benefits of blockchain technology, there are still various challenges that hinder its widespread use. These include difficulties with deposit funds, gas fees, and the need to remember complex mnemonic phrases. Additionally, there is a lack of user-friendly products in the Crypto industry that can replace the ease of use and accessibility of Web 2.0 applications. Simply relying on investment value is not enough to retain users or accurately convey the value of Crypto.

Crypto Game has Proven to be An Effective Way to Boost Crypto Adoption

Blockchain games like Axie and StepN have been effective in transitioning numerous Web 2.0 users into Crypto users. However, it is not feasible to rely solely on the investment value of products without a viable business model to convert Web 2.0 users into Web 3.0 users in the long term.

---

Problem: Old Business Models for Games Don’t Work

We have observed that this issue is currently the most significant challenge in the gaming industry, encompassing both Web2 games and blockchain games.

For Gamers

IAA Game

Ads interrupt gameplay

IAP Game

Pay-to-win locks users out of fun

For Developers

Cost

Acquisition cost(CPI) increased by 3000%+ in the last 9 years

Monetization

Play-to-earn is not sustainable for blockchain games.

IAA and IAP have caused disruptions to the user experience.

---

Opportunity: Telegram Mini-Game & TON

Developers eager to join TON & Telegram

In-chat mini-games represent a new growth opportunity within the gaming industry. They offer developers a fresh market growth approach while simultaneously reducing development costs.

Even for natively produced small games, the development cycle and cost can be reduced to at least 50% of that of mobile game apps. Under the same delivery effect, the R&D payback cycle of mini-games is shorter.

For example: an RPG mobile game	Native version	H5 version
Development cycle / Month	6 - 10	3 - 4
Development cost / Million USD	0.7 - 1.5	0.15 - 0.3
Product lifecycle / Year	1.5 - 2	1.5 - 2

In the Telegram & TON platform, the Marketing & Monetization support is insufficient

During April 2023 to August 2023, MiniTon team attempted to persuade 6 game studios to release TON-based blockchain games, but were not successful. The core reason was insufficient Marketing & Monetization support.

Core Infra. For Developer	Telegram Game Bot	WeChat Mini-game
MAU of Platform / Million	800	1300
Growth Service	The Telegram Ads Platform cannot provide precise marketing. Telegram and TON both lack a market growth platform for games. It is hard to find game users.	Precise Marketing Platform: WeChat Ads Gaming Platform: "Discover" - "Game"
Monetization	IAP: Telegram Payment TON Wallet Bot IAA: NULL	IAP: WeChat Pay IAA: WeChat Ads

---

We Chose to Build A TON-based Market Growth Platform for Game Developers

We have strong confidence in the future of the TON and Telegram.

Our goal is to make TON one of the top choices for game developers.

To seamlessly achieve our goals, we have devised two key strategies.

Content

Focus on casual competitive games suitable for experiencing and spreading within super mobile applications.

Monetization

Implement a proven robust Earn-from-Tournaments monetization model for gaming developers.

The decisions outlined above have been validated:

• Casual competitive games lead the way in the best-selling of WeChat Mini Games.

• SkillZ, a publicly traded U.S. company, has verified that the Earn-from-Tournaments business model is four times more efficient in monetization compared to traditional models.

We believe that game developers, through MiniTon, can:

• Enter TON and Telegram ecosystems at a low cost.

• Quickly tap into the potential of the TON and Telegram ecosystems.

As a result, game developers in the future will continue to provide a lot of games for the TON ecosystem.

---

Market Size: Tens of Billions US Dollars

In 2021, the GMV of tournament platform SkillZ (NYSE: SKLZ) was 2.4 billion US dollars.

In 2022, the market size of the main competitive games — Board & Card was 27 billion US dollars.

In 2021, monthly advertising spending on WeChat Mini Games exceeded 150 million US dollars.

As of May 2023, there are more than 300,000 WeChat Mini Game developers.